We run our own companies on the software we sell.
Every app and automation we offer was built for a business we own first. These companies find their own customers, chase their own invoices and report on themselves each morning. Here is what runs each one, and the idea behind it.
- 3 companies
- 1 paper marketplace
- 16 automations running

Helix Thermal
A better coolant, and the software to sell it.
Plants that run extrusion, molding and process cooling mostly use glycol, which is hazardous and loses efficiency as it ages. Helix sells an all-organic coolant line that moves heat better and is safe to handle. Lattice is building the selling system the way we did for the others.
- What does the system cool?
- Extrusion line
- Any aluminum in the loop?
- Yes
- Running glycol today?
- Yes, 6 years
Descale with CH-7.54, then fill with ChillCare for the aluminum parts.
Helix site & product selector
A rebuilt website with a selector that matches a plant's system to the right product and captures the lead.
- EPF Coolant: demineralized water plus organic corrosion inhibitors
- ChillCare: built for systems with aluminum parts
- CH-7.54: a non-hazardous descaler for cleaning a system before switching
- 5–15% better heat transfer than glycol, safe for mixed metals
- Fill-and-maintain: no hazardous waste at change-out
- Case study: an extrusion plant ran 18 months with zero unscheduled shutdowns
| Automation | When | What it does |
|---|---|---|
| Plant prospectingFinds plastics and process-cooling plants by region | Finds plastics and process-cooling plants by region | Planned |
| Selector to CRMEvery selector answer becomes a scored lead | Every selector answer becomes a scored lead | Planned |
| Outreach & reply sortingReuses the engine already running for the other companies | Reuses the engine already running for the other companies | Planned |
- 01Selector
Plant answers a few questions about its system
- 02Match
Recommends EPF, ChillCare or a descale first
- 03Quote request
Lead lands in the CRM with the system details
- 04Follow-up
Same outreach engine as StarterBox and Archway