Rink / Ice
8 items- Dasher boards (full and half)
- In-ice logos, three sizes
- Glass panes behind the goals
- Goal post branding
Email automations
Thoughtful follow-up.
Less following up.
A sequence that sends from your own inbox, stops when someone replies, and shows when a prospect is reading. See the campaign built for the Twin City Thunderbirds below.
6 emails per prospect60 sponsor products58 prospects in the sample campaign
The example
The video email that went out
The team’s sponsors told the story on camera. We cut it into a 37-second promo with game highlights and Thunderstruck underneath. Each video email opens with it, links the prospect to their own copy of the sponsor catalog, and closes with two short testimonials. Names and company fill in for every recipient.
“We've had great returns for several years. Their fans are always coming in wearing their gear on game nights. If you're thinking about having them as a sponsor, I'd strongly recommend it.”
“We're on the ticket back and get folks coming in because they've seen us there. People love that we support something they support.”
Inbox
- From
- Twin City Thunderbirds
- To
- Jordan · Acme Plumbing
- Subject
- Our partners keep coming back — see why
▶ Watch the 37-second video
Hi Jordan,
I run the Twin City Thunderbirds here in Winston-Salem. Our sponsors put it better than I can — the video above is 37 seconds of them talking about what partnering with the team does for their business.
Packages start at $1,000 and we build around your budget. Worth a quick call?
Twin City Thunderbirds
See what's open for 2026-27
What our partners say
- “We've had great returns for several years. Their fans are always coming in wearing their gear on game nights. If you're thinking about having them as a sponsor, I'd strongly recommend it.”Andrew Bobacheris, Bobo's Deli and Grill · 5-year sponsor · watch their video
- “We're on the ticket back and get folks coming in because they've seen us there. People love that we support something they support.”Susan Platt, Honky Tonk Smokehouse · 2nd-year partner · watch their video
Twin City Thunderbirds · Winston-Salem, NC
Don't want these? Just reply and say so — we'll stop.
The sequence
Six emails, then it lets go
- Email 1 · Video email · day 0
“Our partners keep coming back — see why”
Opens with the 37-second partner video, set to Thunderstruck over game highlights, plus a personal catalog link and two sponsor testimonials.
- Email 2 · Personal note · day 7
“did that land, Jordan?”
A short plain-text check-in that reads hand-typed. One question, no pitch language.
- Email 3 · Video email · day 14
“one per category — thought you should know”
One partner per category per season, so the prospect hears it before a competitor takes the spot.
- Email 4 · Personal note · day 21
“the number, since I know that's the question”
Answers the question nobody asks out loud: a season starts at $1,000, and most partners land between there and a few thousand.
- Email 5 · Video email · day 28
“inventory for the season closes soon”
A real deadline: boards, ice and promo nights go to print, and what's left after that is what's left.
- Email 6 · Personal note · day 35
“should I close this out?”
Gives the prospect an easy no and keeps the door open for next season. Silence ends the sequence here.
Sends from the client's own inbox
Emails go out from the team's own Outlook account, so replies land in a real inbox, not a no-reply address.
A reply stops the sequence
Each reply is matched to the prospect and that person's sequence stops. Nobody gets a follow-up after they've answered.
Hot-lead alerts
When a prospect opens their personal catalog link, the owner gets an alert with the company, contact and fit score while they're still reading.
Merge fields and personal links
Each email carries the prospect's name, company and their own tracked catalog link. Nothing in it reads like a mass blast.
What it sells
60 advertising products, one catalog
Every email points to the same sponsor catalog, organized the way a buyer thinks: boards, ice, the players, broadcast, print, game nights and tickets. Packages start at $1,000 and are built around the sponsor’s budget.
Arena Signage
5 items- Backlit vestibule signs
- Arena entrance doors
- The Nest 25 ft banner
Players Partnership
7 items- Home game uniform
- Practice and warm-up jerseys
- Helmets, pants and socks
Broadcast / PA
12 items- Period and intermission sponsor
- Power play and penalty kill
- 3 Stars of the Game
- 30-second TV spot
Print & Digital
5 items- Pocket and magnetic schedules
- Digital yearbook pages
- Ticket back sponsorship
Game Night / Events
8 items- Game night sponsorship
- Fundraiser and theme nights
- Chuck-A-Puck
- Mascot sponsorship
Digital / Online
1 item- Weekly Insider newsletter ad
Premium / Naming
1 item- Zamboni wrap
Tickets / Seating
13 items- Corporate outing nights
- Season-ticket blocks
- Rink-side 4-top tables
- 8-game and half-season packages