We run our own companies on the software we sell.
Every app and automation we offer was built for a business we own first. These companies find their own customers, chase their own invoices and report on themselves each morning. Here is what runs each one, and the idea behind it.
- 3 companies
- 1 paper marketplace
- 16 automations running
Archway Paper
A paper distributor with a sales team that never sleeps.
Commercial printers buy paper by the roll, from the same few distributors, on the phone. Archway sources straight from the mill and lets software do the prospecting, sampling and order tracking, so a small team covers the whole country.
Archway CRM
Lead research, samples, allocations and orders for a national paper book of business.
- Lead scoring on every printer, so the best fits rise to the top
- Sample and trial-roll requests, shipped automatically
- Allocation requests with fairness scoring when paper is tight
- A 9-stage order pipeline from quote to delivered
- Mill shipments and warehouse roll inventory
- Commissions, analytics and a live customer map
| Automation | When | What it does |
|---|---|---|
| Daily prospect pipelineDiscovers and enriches new printers every morning | Discovers and enriches new printers every morning | Daily |
| Inbox pollReads replies and logs them to the right account | Reads replies and logs them to the right account | Every 15 min |
| Outreach runSends the next step in each prospect's sequence | Sends the next step in each prospect's sequence | Weekdays |
| Sample packetsWebsite form, CRM or a 'send samples' reply creates the shipment | Website form, CRM or a 'send samples' reply creates the shipment | On request |
| Daily digestNew leads, replies, samples out and orders moving | New leads, replies, samples out and orders moving | Weekdays |
- 01Discover
Finds new printers that run the right presses
- 02Enrich
Adds contacts, equipment and fit score
- 03Outreach
Sends from a real inbox, stops on reply
- 04Sample
Sample packet ships with no data entry
- 05 · personTrial roll
Press test on the customer's own equipment
- 06Order
Tracked through 9 stages to the dock